businesses are buckling up and tightening up their budgets. One area
where businesses are cutting back is marketing and advertising. But
they should be doing the opposite. With a slow economy, businesses
should expose themselves more and explore different and creative
options that are more affordable. It's times like these that offer
businesses a chance to stand out. So while the competition is cutting
back their exposure, one should step into the spotlight and try to
gain a new audience. Because once the economy picks back up, they'll
remember that one business that had the guts to put themselves out
their....yours.
- Tien P
